We surveyed 250 marketers across industries to understand how QR Codes are evolving from quick-access tools into key drivers of engagement and action. Our research reveals how brands are turning everyday scans into data-driven strategies that connect physical and digital touchpoints.

QR codes now reach customers at every stage of their journey

Marketers are no longer using QR Codes at just one customer touchpoint. Our research shows multi-channel implementation across email (47%), product packaging (46%), events (43%), print ads (40%), and in-store displays (40%).

This multi-channel approach creates interconnected experiences that guide customers between digital and physical touchpoints, reaching them at the ideal moment to drive engagement and action.