Brand loyalty is a critical component of revenue and profitability for grocery stores. You can measure how frequently your best customers come back to your store, and how much money they spend, by tracking the information available from a comprehensive loyalty program that rewards frequent shoppers. Having a robust loyalty program puts smaller, independent retailers on a level playing field by creating a sense of trust and engagement for customers.

Having a rewards program alone isn’t enough. When properly managed, a loyalty program has a positive bottom-line impact on sales by increasing customer frequency, improving customer retention, growing the average basket, sales per customer, and ultimately ensuring profitability. That profitability is possible because you are using data generated from the program and other sources to reward profitable behavior, anticipate customer needs, reduce stock and increase efficient internal buying practices.