It may sound like hyperbole to say the world has changed, but the evidence is everywhere: CEOs are demanding their teams level up or step aside. In fact, research from McKinsey found that 74% of CEOs think marketers lack commercial acumen. As traditional marketing loses its effectiveness, your role and influence — and that of the marketing department as a whole — can diminish as well.

These changes and those initial warning signs are indications why you must also change now. With that in mind, this playbook is designed to help you navigate, lead, and influence the next chapter of marketing. By reading, you’ll learn about four significant transformations that are integral to the new way of marketing. Download it now to find out how you can:

• Redefine demand generation
• Use AI as a strategic advantage
• Evolve the metrics that drive growth