Social media moves fast. With evolving tools, changing platform trends, and the rise of AI, a social media manager’s day is never boring. But what are the primary areas of focus, goals, and challenges for social media teams as we head into 2025?

The State of Social Media report aims to answer that very question.

You’ll uncover the practices, preferences, and perspectives that are driving decisions and shaping the landscape of social media for today’s businesses in the EMEA region, which includes Europe, the Middle East, and Africa.

This report serves as a pulse check providing valuable insights into how your peers are viewing social media, and aims to equip you with knowledge and perspectives that will empower your marketing team.

Key questions answered:

• What are a social media team’s biggest challenges?

• Are marketing teams increasing social media budgets?

• Which platforms are leading the charge as areas of focus?

• How are brands leveraging social listening?