Global customer loyalty report 2025

The age of AI is here —so what implications does this have for loyalty programs? Explore how AI can transform loyalty strategies to personalize experiences and foster genuine customer loyalty. Additionally, you’ll gain valuable insights into customer behavior trends and identify key success factors in loyalty programs, all backed by research from over 230 million loyalty member actions, and 10,000 consumers (loyalty program end users) worldwide.

Discover top-of-mind topics where opinions vary:

• AI’s impact on loyalty programs

• What’s on consumer’s wishlist when it comes to loyalty•

• Why reward customization, gamified data collection and family accounts are game changers

• How companies are investing in retention

• What are the regional and generational differences for each trend