Discover the trends and consumer behavior shaping the fashion industry and expert insights for leveraging them in your own influencer marketing strategy. We surveyed hundreds of Gen Z and Millennial consumers to understand their shopping and social media habits. In this guide, you’ll get the latest consumer data and trends, plus actionable strategy advice from the marketers behind some of today’s most innovative fashion programs.

• See the latest consumer data.

How do online shoppers discover products online? Which type of social media content do they prefer? What makes them click “add to cart?” We answer all of these questions and more with the latest consumer survey data.  

• Get the formula for success.

Go beyond the numbers. This guide provides a blueprint for how to use the latest consumer statistics to influence your target audience and drive more conversions. 

• Peek into the future of fashion. 

We can’t predict the future… but we can make a pretty good guess. Gaze into the crystal ball of our fashion experts to find out what’s next for the industry and how you can prepare.