This playbook explores consumer data insights, hyper-personalization, omnichannel tactics, loyalty strategies, and CPG brand success examples.

To win in a highly competitive and cost-conscious market, today’s CPG brands must deliver hyper-personalized campaigns that resonate with shoppers and align with their ever-changing preferences. But how can brands accomplish this successfully? By learning how to collect and understand the right consumer data.

Designed for CPG leaders, this playbook outlines how the power of data can help brands create hyper-personalized solutions that make consumers’ lives easier and create lasting loyalty. You will learn:

• How leveraging consumer insights can help you personalize messages and offers—increasing the likelihood that your product ends up in shoppers’ carts
• Best practices for using omnichannel media tactics to engage your audience and reach deal-seekers
• The importance of online ads, add-to-cart functionality, and in-store video screens
• Examples of how CPG brands are winning over price-conscious customers by focusing on what matters to them most