Subscription e-commerce is a fast-growing new way of buying online. Subscription e-commerce services offer consumers —often younger, affluent urbanites— a convenient, personalized, and, often lower-cost way to buy what they want and need. Churn rates are high, however, and consumers quickly cancel services that don’t deliver superior experiences.
Start-ups have launched these businesses in a wide range of categories, including beer and wine, child and baby items, contact lenses, cosmetics, feminine products, meal kits, pet food, razors, underwear, women’s and men’s apparel, video games, and vitamins.
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