Location-based marketing, also known as geolocation marketing, is a form of mobile personalization which is widely used by marketers working in a broad range of different industries. It offers huge potential for brands looking to boost engagement with their existing customers, and it can be highly effective at helping brands to target new customers too.
The idea works through the use of location data, which is analyzed and acted upon in real-time. Brands using location-based marketing will send out automated messages to customers depending on their location. The idea provides a world of new opportunities for brands to connect with their customers, and it can rapidly boost both engagement and conversions.
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