An online grocer is either a brick-and-mortar supermarket or grocery store that allows online ordering, or a standalone e-commerceservice that includes grocery items. There is usually a delivery charge for this service. Online grocery delivery services are available throughout Europe, Asia and North America, mostly in urban centres. The online ordering is done through e-commerce websites or mobile apps.
For brick-and-mortar stores that have online ordering, customers can place orders online and pick up their ready orders in the store on their way home. In-store pickup —sometimes termed "click & collect"– is typically offered for same-day shopping; it is usually less expensive than delivery, and can be done at a time of the customer's choosing. This option is popular in rural areas. It is also useful for customers living outside of the store's local delivery area.
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