Generation marketing is exactly what it sounds like: you market to a specific generation of people based on the preferences, attitudes and upbringings that distinguish them from other groups. It’s really about making the switch from sending mass marketing messages to tailoring and customizing messages for specific age groups. By speaking to each customer in the way they feel most comfortable you gain a competitive advantage because your customers see that you’re meeting and understanding their individual needs.
In the marketing world, the living generations have been divided up into the following 6 categories:
GI Generation – born between 1901 and 1926
Silent Generation – born between 1927 and 1945
Baby Boomers – born between 1946 and 1964
Generation X – born between 1965 and 1980
Generation Y/Millennials – born between 1981 and 2000
Generation Z – born after 2001
Generation Alpha – the first to be born entirely in the 21st century. Most members of Generation Alpha are the children of Millennials.
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