generation marketing

Generation marketing is exactly what it sounds like: you market to a specific generation of people based on the preferences, attitudes and upbringings that distinguish them from other groups. It’s really about making the switch from sending mass marketing messages to tailoring and customizing messages for specific age groups. By speaking to each customer in the way they feel most comfortable you gain a competitive advantage because your customers see that you’re meeting and understanding their individual needs.

In the marketing world, the living generations have been divided up into the following 6 categories:

GI Generation – born between 1901 and 1926

Silent Generation – born between 1927 and 1945

Baby Boomers – born between 1946 and 1964

Generation X – born between 1965 and 1980

Generation Y/Millennials – born between 1981 and 2000

Generation Z – born after 2001

Generation Alpha – the first to be born entirely in the 21st century. Most members of Generation Alpha are the children of Millennials.

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