Data analytics is the science of analyzing raw data in order to make conclusions about that information. Many of the techniques and processes of data analytics have been automated into mechanical processes and algorithms that work over raw data for human consumption.
eCommerce analytics is a key component of the digital transformation of businesses. It makes it possible to track the customer journey across omnichannel touch points and build a comprehensive view of what drives revenue. This insight informs better business decision-making.
With eCommerce analytics, businesses can better manage all phases of inventory, from vendor management and manufacturing to pricing and delivery. It also makes it possible to detect fraud, enhance marketing, and deeply understand customer expectations.
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