Customer experience is defined as the quality of interaction between your customers and your company. The impressions you leave with your ecommerce website visitors will largely determine whether they will return, how much they spend with you, and how long they’ll remain your customers.
Customer experience (CX) and user experience (UX) are often used interchangeably. Strictly speaking, CX is concerned with the end-to-end customer interactions with a brand while UX is more specifically aimed at the usability of a website or product (and therefore an ecommerce website).
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