Cross border ecommerce or International ecommerce is when merchants sell their products or services to consumers located in other countries and jurisdictions. Generally in this case, the consumers and the merchants would not share the same currency or even the same language. This transaction, initiated virtually is then completed by transferring the physical product through various legal jurisdictions, customs, geographies and other factors. The idea is to truly expand the target market of a merchant to its limits.
In an ideal world that cross border ecommerce is incessantly trying to achieve, literally anyone with access to the internet would be able to buy and sell anywhere.
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