ar

Augmented reality (AR) is an enhanced version of the real physical world that is achieved through the use of digital visual elements, sound, or other sensory stimuli delivered via technology. It is a growing trend among companies involved in mobile computing and business applications in particular.

Some in the retail sector have developed technologies that are designed to enhance the consumer shopping experience. By incorporating augmented reality into catalog apps, stores let consumers visualize how different products would look like in different environments. For furniture, shoppers point the camera at the appropriate room and the product appears in the foreground.